Natural History Museum

We were approached by the team responsible for operating the main restaurant in London’s famed and grade listed, Natural History Museum, to provide an assessment on the day-to-day operations of the restaurant in-use and identify areas for improvement.

We spent several days over an October half-term, a peak period for the restaurant, to observe, watch and listen to some of the customers’ feedback as well as front and back of house staff.

We used a wide variety of mapping and drawing techniques to illustrate and understand the particular characteristics and challenges facing the restaurant. The conclusions of our study identified a strategy for minor reconfigurations to the space, alongside a series of aesthetic uplifts to coincide with a focused offer to better meet with the core demographic of visitors to the museum restaurant, families.